I have always noticed that adding a gradient makes a design pop a little bit more than just one color. The one color may look nice, but it can also make the design seem flat. I believe even using a blue gradient in my website makes it look a bit better. The link I’m posting, shows different designs that make good use of gradients. There is even a quick, small, and practical tutorial within the article. Just like everything too much of anything can hurt the design or one gradient should do the trick to make the design look sexy.
This article was posted on the Smashing Magazine website and it is very useful. When you’re starting out you tend to break one of these rules. I’ve broken number 5, which was designing for yourself and not the client. You always have to stick to the brief and not sidetrack. Even if you’ve been designing for years, it’s always good to refresh yourself or maybe you can comment on how you disagree or would like to add a suggestion. Either way it’s an interesting article.
Mistake #5 from the website:
“5. Designing For Yourself Rather Than The Client
Never impose your own personality onto a client’s work.
You can often spot this logo design sin a mile away; the cause is usually a designer’s enormous ego. If you have found a cool new font that you can’t wait to use in a design, well… don’t. Ask yourself if that font is truly appropriate for the business you’re designing for? For example, a great modern typographic font that you just love is not likely suited to a serious business such as a lawyer’s office.
Some designers also make the mistake of including a “trademark” in their work. While you should be proud of your work, imposing your personality onto a logo is wrong. Stay focused on the client’s requirements by sticking to the brief.”
High Dynamic Range (HDR) images always looks really impressive and adds a good element to your work. Here are two links that I came across and would like to share with you. I believe if you can use a HDR picture to enhance a design or make the composition in your photography look twenty times better than do it.
High Dynamic Range-Photoshop Tutorial This is a very simple and useful tutorial.
HDR Style Results Using Layers in Photoshop This is a very well written article and worth checking out.
Here is a fun quiz you can take when you have time. It’s a fun game of trying to figure out what company logo was never used before. You’ll see throwback logos for Pepsi, BMW, and other companies, but can you tell which option was never used? See how well you can do WITHOUT Googling the answers. Have fun.
Here is an interesting look for Burger King. When creating an advertisement you want to have a good concept and follow the idea with a great execution. This Freudian slip, well all right it’s not, is definitely eye catching. It surely will have people talking about it and may have some people writing angry letters to Burger King. The best advertisements are ones that will have you remember and talk about. They can be funny or they be very serious, but as long as the company is on your mind then that’s one success in the advertisement. The other choice is purchasing the product or donating to charity or whatever the ad is trying to sell. Since I’m talking about it, I’m giving them free advertising. It’s all a marketing strategy. With Quiznos going dirty in their commercials with the worker being told to put “it” in the oven, it seems like it was only right for Burger King to jump on the bandwagon and make their own twist. With sexual images being a large part of American society it seemed like it a matter of time when food ads would be apart of it. Burger King did release a “sexy” commercial with Paris Hilton before.
Do you think the ad is very suggestive or would you not think twice about it?
Also, here is a short article on the Burger King ad. CLICK HERE TO READ
Layers Magazine is a good design publication that I enjoy reading through every month. It has some interesting design tips, good ads that are useful for designers, and interesting articles. I recommend picking it up or subscribing it. It’s always good to learn a few new tricks or see where other people are coming from in the industry. They recently released and article on Twitter and how to use it wisely for yourself. I went through their website and found the link to the article.. Layers Magazine
To read the article CLICK HERE
Directed by Adam Berg, Carousel is a 2 minute 19 second short film sponsored by Philips. The film offers an exploration into one single frozen moment of time in a robbery gone wrong in one Hard Boiled-inspired continuous tracking shot. The story line is obviously taking a cue from Christopher Nolan’s The Dark Knight, featuring a swat team who has moved in to a decimated hospital, entering into a shootout with a bunch of robbers wearing sinister clown masks. Around 90 per cent of the footage and stunts were captured in camera.
Created entirely by Stink Digital, this new interactive campaign promotes Philips’ latest entrant into the television market, the CINEMA 21:9. Berg conceived it to work as an endless loop. Visitors to the microsite therefore have the option to ‘spin’ through the film’s single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot.